What are the steps involved in the process of the Press Release Composition service?
After you purchase the Press Release Composition service, we will send you a submission form questionnaire via email, which helps us collect some additional information about your book in order to write the press release. Once you have completed the questionnaire, you can return the form via email, fax or mail. One of our press release specialists will compose your press release and send it to you via email. You can expect the first draft within two weeks of purchasing this service.
After you receive the press release, you should review the document for accuracy. You can send in your approval form if no changes are desired. If you have some changes but do not wish to see a copy of the new version before it is distributed to the media, you can send in your approval with the changes. If you send in the corrections only, we will complete the changes, and then send you a new press release to approve. We will send you the finish copy of the press release once your approval is received, and you can distribute it as you wish (see the FAQ below, What do I do with my press release?).
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Why are some of the abbreviations and punctuation on my press release incorrect?
Our press releases are written in the standard and required media writing style, called Associated Press (AP) style. AP style differs in certain respects from literary style. Even small media outlets are often swamped with press releases; any release that is not in AP style runs a great risk of receiving little or no attention. Your press release has gone through an "AP edit," and is configured specifically for the media using the industry-standard writing style. Of course, although we strive for perfection, it is not impossible that our writers could have missed something and we will certainly correct any errors.
Can you list my Web site address on my press release?
If you purchased the Domain Name Registration with us, it will automatically be included on the release. If you have set up your own Web site for your book and would like it included, simply include the information on your questionnaire form and request that it be added in the press release. We will include your Web site in the release at our discretion (we reserve the right to deny including your site if it contains material that we deem inappropriate or offensive).
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Can my press release be longer than one page?
No. To be most effective, a press release should not be more than one page.
What do I do with my press release?
After receiving a finished copy of the press release, you can distribute it to outlets of your choice including traditional media such as newspapers, magazines and radio stations, or non-traditional recipients, such as friends, family, or local retail stores. You can post your release on a personal Web site, or use as a great reference point in any other promotional or marketing opportunities.
If you are unsure of how or where to distribute your press release, we offer additional services that will distribute your release for you, including the Book Marketing service, Expanded Book Marketing and Newswire Plus Media Blast.
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