What are the steps involved in completing the RTIR Advertisement service?
After purchasing this service, you will receive a follow-up e-mail within three business days, including the questionnaire that you'll need complete. Return your completed RTIR questionnaire via e-mail as well as a high-resolution photo of yourself (no less than 300 dpi) for use in the ad (you can send your material through the mail if you prefer). We will forward your completed questionnaire to RTIR, along with a copy of your book and your author photo. You'll have the chance to review an initial proof of your ad, which we will send you via e-mail, so that you can request changes if necessary. If you do need to request revisions, you'll be given a final opportunity to approve your revised ad. RTIR will run your ad in the issues you've specified, depending on when you submit your materials and payment for the service.
Back to top Is the RTIR Advertising service available to any author?
Yes, any published author may sign up for RTIR ads.
Back to top Are there any additional fees for the copywriting and graphic design of my ad?
No, there are no additional fees associated with this service. The copywriting and graphic design are included in the advertising fee.
Back to top Can I upgrade to a color ad?
No, there is no color option. RTIR is a grayscale publication.
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When does the publication reach the media, and how often is it published?
RTIR is published twice a month. To get the most for your advertising dollar, we suggest you run your ad once a month for a minimum of two consecutive months. Producers who see your ad more than once are more likely to remember you. Also, with the news constantly changing, your book may be more topical and relevant at different times.
Back to top What is the cost of running my ad in consecutive months?
You can purchase multi-issue ad space to achieve the strongest impact and maximize your results. Contact us to purchase the two-issue advertising program for $1,500, or the three-issue program for $2,175.
Back to top Can I change the content or design of the ad from issue to issue if I purchase a multiple-ad package?
No, you cannot change the ad. In order to offer the discounted rate for the multiple-ad package, RTIR must create only one ad, which it runs consecutively, once a month, for the specified number of months (unless there's a glaring error in your ad). And remember: in advertising, repetition is key. So running the same ad, rather than presenting a different ad every month, is more likely to yield better results.
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When is the best time to advertise?
You should advertise at a time of the year that best matches the time that you want to be on the air. For example, if your book is available as of Feb. 1, you should begin advertising in the Mid-January or Early February issues. Or, you could advertise at a time when your book is of particular interest. Does your book tie into a season, holiday or event, such as Mother's Day, the World Series or during the Back to School frenzy? Interviewers are more likely to choose a guest that is associated with a hot topic, something in season.
Back to top How soon will my ad run after I purchase the service?
It depends on when you purchase the ad and we receive your materials, but on average, you need to sign up at least two months before you'd like your ad to run. It's also a good idea to sign up early, especially if you are targeting a specific time of year, because issues can sell out before the deadline.
Back to top How much response should I expect from my ad?
Response rates are impossible to determine because there are so many factors at play—the current hot topics, the time of year, the interest in your book's subject, and so on.
Back to top Has anyone appeared on national television as a result of his or her ad in RTIR ?
Yes. RTIR reports that they've helped more than 10,000 people get on the air at various venues, some of which include well known national shows such as Oprah, Today, The CBS Evening News, Larry King, CNN, Good Morning America, Montel Williams, Sally Jessy Raphael, Live with Regis & Kelly and many more. However, it is much more common for authors to receive calls from radio stations that want to conduct phone interviews.
Back to top I'm already sending out press releases and contacting the media directly. Why should I advertise in RTIR?
Advertising in RTIR is a fast and simple solution for reaching members of the media all across the United States and Canada. You can gain readership and reputation without having to break through the barrage of press releases and phone calls that producers receive everyday. Plus, RTIR ads help you develop new contacts and establish yourself in the marketplace.
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Who reads RTIR? What's the circulation?
Here is a breakdown of RTIR's subscriber base:
- Radio station personnel: 3,859
- National, local and cable talk show staff: 402
- Total circulation: 4,261
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Can I see a sample of RTIR?
Yes, you can see a sample here. How can I learn more about RTIR?
Learn more about RTIR by visiting their Web site, www.rtir.com.
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